This is a short “must have” list of small business Internet marketing tools you will need to ensure your business is visible online.
Just having a pretty website and a local business advertising listing just does NOT cut it anymore…
You do not need to have a huge advertising budget but you will need to spend some money on effective, high quality, and powerful tools. The tools and software packages we recommend here are all tried and tested by some of the Internet’s top marketers.
Keyword and Competition Analysis Software This is your first step in getting online… even before registering a domain name… if there is no one searching for you in your niche… you are dead in the water. By far the best in this department is Market Samurai and very powerful and robust keyword and competition research and analysis software package. It allows you to uncover high traffic/low competition keywords and “long-tail” keyword phrases in your particular niche. These keywords and phrases can then be adopted into your website or blog search engine optimization strategy. By contacting us at Video Response Marketing, we can help you implement this vital step in your online business journey.
Domain Name Registration There are many sources for registering your website domain name but what we do recommend is that you host your domain name separate from your website host for ease of transfer if later you decide to change your website host. We have used and recommend the following domain name registrars
Website Hosting Gone are the days where hosting your website locally was the best idea. The argument was by hosting locally your customer support structure would be superior… but the Internet has come a long way since then with many international hosting companies providing speedy live online support for even the trickiest of issues. By far the best web hosting we have found, and personally use, are GVO Hosting packages which start at a low $18.95 per month and includes a swag of free small business Internet marketing tools… read more here: Best Web Hosting
Sales Lead Generation Obtaining and keeping loyal customers is every business owner’s most prized possession and getting and keeping customers online is a very serious business. Online sales lead generation has to be targeted… it is no good attracting book collectors to your website if you sell plumbing supplies. In order to get a steady flow of targeted visitors to your website you will need to incorporate several different factors including high traffic/low competition keywords (see step one), and a way to get your message out to the key online advertising aggregators. The best software program we have found to generate a steady flow of targeted leads to your website and offers is Web Traffic Genius, an automated sales lead generation system that works for both static websites and blogs.
Customer Contact Management System Once you have the visitors arriving to your website you will need a system in place to capture them and allow them time to know, like and trust you. This is done using a lead capture page or form, which in turn, links the customer to your back-end marketing system. That system will likely include newsletters, Autoresponders and special incentives to move them from lookers to buyers of your product or service. The free back-end marketing system available through the GVO Hosting package above (see step 3) is perfect for exactly that.
Adding Video to Your Website Is embedding video into your website utilizing an efficient video producer a feasible small business Internet marketing solution? To respond to this question we have to take a look at some recognized specifics that people register when looking images and reading material.
People will remember:
10% of whatever they read
20% of the things they listen to
30% of the things they see
50% of whatever see and hear together
80% of whatever see, hear, and do.
Another couple of things to consider are:
55% of a message meaning is derived from facial expressions.
38% of a message meaning is derived from gestures, body language, etc.
We have all heard the phrase, ‘a picture paints a thousand words’? Well a video expands on that ideal and is a crucial part of any new website design. Why is this? It is because the true power of a message is derived from both visual and auditory cues.
You can now get a very powerful video producer for embedding video free with your small business Internet marketing Best Web Hosting Accounts (see step 3). Video is sweeping the online Internet world and an effective video producer is now an essential marketing strategy for all businesses wishing to relate with customers, and keep an edge on their competitors.
Internet video advertising and marketing is finally generating a visible impact within the digital space. Of the $28.5 billion dollars that experts forecast will likely be invested on the Internet the coming year, video clip advertising will become the most remarkable growth story.
Having said that, oftentimes it can be complicated and time-consuming to figure out how to use video embedding code on your existing Internet site. This will likely also lead to expensive cost in the event you seek the services of somebody to embed the video clip in your website.
What is really neat is there are now video producers that allow you, regardless of your technical expertise, to put professional video on your websites and blogs with just a couple of clicks of your mouse.
Video can be directly captured using your web cam or you can upload videos from your favourite video recording device. The software will then automatically generate the codes, which you just cut and paste, for embedding video into websites and blogs, or create a video URL link for you to send in your emails.
The software will even allow you to automatically upload it directly to YouTube and other popular social network sites.
Small business Internet marketing tools like a video producer that automatically generates video embedding code for your websites has made the job of small business Internet exposure and promotion that little bit easier. You can get a very powerful video producer for embedding video free with your small business Internet marketing Best Web Hosting Accounts (see step 3)
Video Conferencing Software We have all heard that every company is a customer service company, and a technology company. But in the future, everyone just might find himself or herself in the video business.
It’s getting easier to produce and broadcast videos for business use as well. From embedding video messages in a simple e-mail to broadcasting live interactive sales and training events, companies are using video technology like never before, to communicate with both customers and employees.
And companies that aren’t hip enough to produce a YouTube hit have been quietly developing new uses for online videos that are cost-effective and easy to produce. It is not hard to imagine that five from now, websites will look like television.
You can get very robust video conferencing software packages here: GVO Video Conferencing Software or, if your video conferencing needs are not that great at present, you can get a basic video conferencing platform for free with your Best Web Hosting Accounts (see step 3)
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